Here’s a good article explaining why telcos are going after Korean Americans despite the fact they make up less than 1% of the population…”their kin across the Pacific are among the most tech-savvy people on the planet”. There’s also a warning about assuming that the US market is going to exactly follow the Korean market.
There’s also an interesting note at the very bottom of the article:
“In some areas, the task of establishing the brand has been made more difficult by competitors, which Helio said are pressuring distributors not to carry its Korean-branded phone. A letter from a T-Mobile executive obtained by The Washington Post threatens to withhold T-Mobile products from dealers that offer the Helio and Amp’d phones…”We hope independent dealers will want to sell primarily our product,” said T-Mobile spokesman Tom Harlin.” They hope, but they don’t seem to think their product is good enough by itself to achieve that hope…
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