So that story about EA Mobile going off deck, and then no-not-doing-it…turns out . well, I’ll let you decide…read this clarification interview with Mitch Lasky. I would have expected them to have more balls…period.
[James:] My two cents on this… a method of marketing that allowed customers to get directly to the download on a carriers deck would be a very good thing — it would bypass the issue of them trying to find it, failing, and giving up. Only the top few games on a carriers deck get much attention, and drawing attention to those below them is difficult. If EA has found a good way of doing this, kudos to them. I am surprised at just how shrill their denials have been. Pointing out that something has been misinterpreted is one thing, but EA is acting like its seriously scared of the carriers.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post