Focus Media Launched Mobile Ad Service in China

Focus Media, one of the largest outdoor advertising firm in China, has formally kicked off its mobile advertising service…the service has both click ads and direct ads. The former means to send the client’s ad through WAP and the latter involves sending ads through SMS. Focus Media acquired Beijing Kaiwei Diaogao Network Technology Company at the beginning of this year for $30 million and integrated its businesses into Focus Media Wireless.

Comments have been disabled for this post