Hutch Launches Pre-paid Mobile Content Cards

Business Standard: I think one of the biggest obstacles in the growth of mobile content offtake in India is the complexities in accessing them. In order to buy a ringtone, one has to go through a confusing IVRS route and pay for the time you take for the purchase too. That needs to change. Hutchison Essar has announced a country-wide launch of its prepaid “Fun Cards”, which has preset caller tunes and ringtones. They are available in three price points – Rs 20, Rs 40 and Rs 45.
Hutch claims that it’s the first company in India to launch prepaid card for mobile content. I know of some content companies looking at that option.

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