YouTube “Bigger Than MTV” For Advertisers

One of the world’s biggest advertising agencies, Leo Burnett, has urged marketers to learn from consumer-created content..according to Mark Tutssel, worldwide chief creative officer at Leo Burnett, commercials would work on YouTube, which publishes video clips and has greater US reach than MTV, according to Carat, the media buying group.
Speaking at the Cannes Lions International Advertising Festival, he said: “Marketers must learn to let go of the control they think they have over their brand…. Once consumers have interacted with brands they will not go back to being shouted at by marketers.”

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