Building Mobile Content Momentum With The World Cup

Another article on mobile content and the FIFA World Cup — this one has some interesting comments by Graeme Oxby, marketing director at 3. “It’s about giving users access to the sports sites, the blogging sites and the news stories. It’s not just what we offer; it’s what we make available,” Oxby explains…Against this backdrop, encouraging user-generated content is crucial, Oxby adds. “We want to bring the strands of communication together so customers can choose between just watching a video clip and posting their own clip.”
It seems that at least one company gets it…selling content is exciting, but for carriers it should be just as exciting to get more customers to create and share their own content more often. (Peggy Anne Salz, the author, also writes for MocoNews from London)
Related stories:
World Cup – Mobile TV Looks Sharp At Games
UK Operators Fumble Mobile Sports Coverage — Argogroup
Sports Video on Cell Phones Works in Right Situations

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