NAA Mid Year: Beyond 10 Percent And It’s Real Money

One statement stands out from the coverage of the NAA Mid-Year Media Review … At Belo, online revenue accounts for 7 percent of the company’s revenue — and 20 percent of its pre-EBITDA earnings. Belo CEO Robert Decherd via Reuters: “It is truly significant if it goes beyond 10 percent because it will be a … revenue growth opportunity that is sustainable at that point.”
— More about going deep locally to make more online. The online rates at some Lee Enterprises’ sites are nearing that of some print editions as readership grows, according to Gregory Schermer, VP-interactive. (Disclosure: my partner is an editor at the Lee-owned St. Louis Post-Dispatch.) Lee has 58 paper/site combos.
In NAA Panel, Newspaper Execs Optimistic About Future: They especially disagree with Warren Buffett’s recent negative comments. Lee Chairman

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