In contrast to our last post, this BBC article quotes Informa Telecoms and Media as saying that “more than 210 million people across the world will be watching TV on mobile devices by 2011″. 514 million is more than 210, I suppose, but it’s a pretty significant difference.
There is a lot of mobile TV action in Asia, which is predicted to be the biggest market for the technology. The million Koreans on the free T-DMB network are watching an average of one hour a day, and China has placed an initial order for 500,000 receivers (which isn’t just mobile phones).
Still, although it’s becoming increasingly clear that a significant portion of the population will want to watch TV on mobile devices there’s still the niggling issue of the business model. “Despite an established market demand for mobile TV, it is still not clear whether a large majority of consumers are ready to pay a premium for content transmitted via handheld devices,” warned Jeremy Pink, president and managing director of CNBC Asia Pacific.
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