Endemol UK, one of the biggest TV production firms worldwide, has set up a 15 million GBP (about $27 million) investment fund to develop gaming and gambling TV services and evolving platforms including mobile, IPTV and VOD.
Principally aimed at the UK market (btu may expand internationally), the fund will be invested over an initial period of up to three years. Investments will include startups, joint ventures and outright acquisitions.
The move follows the launch of Endemol Mobile in the UK, which is currently producing “Get Close To…The Sugababes”, the mobile interactive reality show to O2 customers.
Some more details here.
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