Sprint Music Series — The Right Move For Mobile TV?

Sprint and Interscope Records have signed a deal to put a series of studio sessions on Sprint TV. “The Sprint Music Series features a mix of established and up-and-coming artists including Busta Rhymes, Dashboard Confessional, Keane, Mobb Deep, Olivia, Robin Thicke and Wolfmother, with additional artists to be announced soon.”
Each of the 9 weekly sessions from the Sprint Music Series will include exclusive audio and video of the artists in an up-close unfiltered performance and an interview, and “will be available for free for all Sprint PCS VisionSM and Power VisionSM customers who have multimedia phones and data plans. Additionally, customers can further enjoy the Sprint Music Series by purchasing the exclusive live recordings in Music Tones, Video Ringers, Call Tones and full-song downloads from the Sprint Music StoreSM.”
The plan is to lure fans (or curious, potential fans) with free exclusive content, with the idea that if they like the artist they’ll buy the live recordings (which are exclusive) for their mobile…I’m assuming there’ll be one-click buying and so on. So the TV show is a marketing effort, and a pretty good one since it can also be used to promote Sprint TV.

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