Mobile Marketing Firm Zoove Gets $6.8 Million Funding

Zoove, a mobile marketing and short-code alternative firm (we wrote about it here and the post generated a lot of interest), has raised $6.8 million in funding, according to a regulatory filing, picked up by PE Week Wire. Backers include Worldview Technology Partners and Cardinal Venture Capital.
“Zoove’s technology uses Signaling System 7, a set of telephony signaling protocols used to set up calls on the public switched telephone network. Like short codes, the system can be used to send marketing messages or a WAP or Web link a user can click to receive more information.”

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