“Develop Local Content To Drive Broadband Penetration”

CIOL: Here is an interview with Micheala Ion from Forrester Research, who talks about the trends in broadband penetration in India. India has one of the lowest broadband penetration rates at 3%, while Korea and Hong Kong rank the highest with 67% and 57%, respectively. But what Ion harped on was that broadband penetration would be driven by the development of local content. She said in order to drive broadband penetration, one needs to “drive the development of local content – take advantage of all the IT professionals coveted by international companies, and offer them incentives to use their talents for the creation of local content in local languages, so that all consumers can become interested in the Internet, not just the English-speaking, well-educated, young population, for whom PCs are already second nature anyway”.
It’s a bit of chicken and egg situation. One needs content to increase broadband penetration, while you need more users to motivate creation of content.

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