Coca-Cola Closes MyCokeMusic Site in UK

Oh well…the site sucked, plus competing against more serious players, including Apple iTunes and others proved to be hard. Mycokemusic launched in Britain in January 2004 and quickly became one of the biggest online music download service there in brand recognition and sales (how they counted that was dubious…) But it was overtaken later in the year by iTunes, which launched a dedicated U.K. site in June 2004. The site is powered by OD2, which was later bought by Loudeye.
The reasoning for closing now: “In 2004, the digital music scene was just developing and the only way for Coke to offer access to music downloads was to open our own store. That’s not true today and there is no need for Coke to continue to run a store,” said a statement on the site.
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