SEraja Gearing Up For Alpha Launch In July

The Kamla Bhatt Show has a nice audio interview with Arun Katiyar, CEO of SEraja, a Bangalore-based event search company. I enjoyed the 19-minute show. Do check it out.
For people who don’t know about SEraja, it’s an experiential event search engine. Confused? It’s essentially a website where you can post details about an event – in all formats: video, audio and text. Then you can blog your impressions, email them to your friends etc. So the underlying theme is “events”. For instance, if you want to see Rakhi Sawant-Mika episode, go to SEraja and do a search. You can see the videos, images, comments and everything.
SEraja is the brainchild of Ramesh Jain, a professor of University of California, Irvine. Rajesh Jain of Emergic is also backing the company. (Ed: See our earlier article about SEraja and other Rajesh companies).
SEraja’s alpha launch could be in July, Katiyar says. The company hopes to make money from advertisments (so page views matter), mobile content, ticketing and also from white label services (providing tech solutions to companies). It’s going to be a geography agnostic (and so language agnostic) service. And of course platform neutral.

Ok, now some trivia for you:

Q. What does SEraja stand for? Or what it should be?
1. Search Engine Raja
2. Search Engine (Ra)mesh (Ja)in/(Ra)jesh (Ja)in

Katiyar jokes that it can be the second one.

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