After Channel 4 and BBC, ITV is the third major UK broadcaster to strike a new media rights deal with independent producers’ trade body Pact, giving it a 30-day window during it which it can offer “catch-up” repeats of programmes on TV, mobile and broadband.
In return the broadcaster has agreed to “simplified and more flexible holdback policy that will allow producers to exploit rights previously held exclusively by ITV; and new funding models including potential development funding from ITV”, it said.
Channel Five is the only major UK network with which it still has to reach agreement.
Related:
— Channel 4 in UK Signs New Media Exploitation Pact With Pact
— BBC Reaches New Media Exploitation Pact With Pact
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