Some good news for the mobile TV/video industry: A 1000-person study by TNS Infratest has found that interest in watching mobile video products has “risen within three months from 10 to 15 percent”…which is a 50% increase in the interested customer base. However, the respondents weren’t that keen — 97% were prepared to wait until they upgraded their handset naturally rather than race out and buy a brand new one just for the service.
The market researchers say that the principle source of income will be general user fees, followed by commercial additional services and advertising. “Short up-to-date clips and previews not shown on stationary TV sets are the subscribers’ favorites,” Stephan Zimmermann of Theron Business Consulting noted.”
The article goes on to say the biggest problem facing the industry is that broadcasters and mobile phone companies are working against each other rather than together…
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