Warner Music has signed a deal with Chinese operator China Unicom to sell music to the carriers 130 million wireless users…or those with the right handsets. Warner Music is in talks with the China Mobile as well.
“Digital distribution, especially on the mobile platform, has been an area of focus since we acquired Warner Music,” said Alex Zubillaga, executive vice-president for digital strategy and business development at Warner Music Group. “China is one of the largest mobile markets, with over 400m wireless customers and, combined with the secure distribution of wireless networks in a market where piracy is a problem, makes this deal an important part of our strategy.”
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–Warner Invests in Japanese Mobile Radio Firm FrontMedia; Increasing International Footprint
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