UK Operators Fumble Mobile Sports Coverage — Argogroup

UK operators have been slammed by Argogroup (which tests user experience) for the speed of their coverage of the World Cup. “The content teams from all five UK mobile operators were dramatically out-performed last night by the old-fashioned Internet, delivering news of Peter Crouchs late header as many as five minutes later than the free alert sent to mobile users by FIFA and Yahoo…News of Crouchs goal reached users of FIFA’s free alert service in just over two minutes compared with the four-operator average of 3.95 minutes. The fifth operator failed the test entirely as users could not sign up for the alerts due to portal errors…The worst-performing operator took a full 7.3 minutes to deliver the Crouch goal alert and charged 12p for the service.”
Well, at least we know the operators aren’t artificially holding back competing services…but it comes down to simple service — if you want people to use your service you have to give them something of value. The same applies to mobile music, video, and so on and so forth.

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