ITN Rebrands Archive Footage Arm For Digital/Mobile Push, To Invest 1 Million GBP

Speaking of branding and rebranding (post below), UK-based TV production and media firm ITN is rebranding its ITN Archive operation as ITN Source, with plans to invest 1 million GBP to further build its footage and mobile content businesses. The money will be used expand ITN Source and its 3G mobile business, ITN On (formerly ITN Multimedia). Revenues from those two businesses have increased by about 35 percent each year for the past two years.
On the new site, to be launched in September, it will allow visitors to view video online, and the site will be constantly updated, enabling customers to see brand new footage immediately.

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