Disney Asia Pacific Holds Its First New Media Showcase

Disney — via its distribution arm Buena Vista International Television (BVITV) — has showcased its new media offerings in Singapore…Disney has been at the forefront of putting content on mobile phones and is keen to expand in the Asia Pacific market, where it is already a big success in Japan.
“BVITV-AP showcased Desperate Housewives and Lost available for new media platforms such as for mobile, internet and video-on-demand. BVITV-AP says that it was the first studio to launch wireless content in South Korea in October 2005. In this mobile content deal with TU Media, the first-ever with a US studio, over 250 hours of programming including Desperate Housewives and Alias went to air via its linear channel “Blue”.”

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