AdAge does a story about how ad agencies are beginning to focus on mobile: New York hotshop Anomaly is spinning off a mobile-marketing and -commerce agency called Assembly. Publicis & Hal Riney has hired the former CMO of MobiTV, Dave Whetstone, to head a mobile-marketing practice as “entrepreneur in residence.” And the Weather Channel has established what’s believed to be the first dedicated mobile-ad-sales position, naming Rebecca Barnett director-mobile advertising.
The Weather Channel is an anomaly, however. Most media companies are having their traditional sales forces, or at least their digital experts, handle mobile. Todd Anderman, president of Dennis Digital, said he believes mobile works most effectively in conjunction with other media-and should be sold that way.
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