Diet Coke & Mentos Videos Earn $15K for Creators on Revver

So says this story on NYP…The “Diet Coke and Mentos Experiment Video“, which has become very popular online (WSJ did a story here) has been viewed about 2.5 million times on – an online video sharing site that pays content creators each time a clip is viewed. It embeds clips with a single-frame ad and splits the revenue …The video has so far generated $30,000 – $15,000 for Revver and $15,000 for its creators. The clip was made fo about $300.
The creators of the cip are asking specifically asking fans not to post their videos on YouTube or Google Video since neither pays content creators for their work.