Sports Video on Cell Phones Works in Right Situations

Our own James Pearce gets interviews about sports content on mobiles, on PBS’s MediaShift blog: “In terms of video content, I suspect the main selling point will be for fans who are unable to watch the games anywhere else. Pretty much no one is going to elect to watch the game on a cell phone when they could watch it on a large TV...”
Situation matters: “As an example, I was in Mexico for Australia’s first World Cup match, and I really really wanted to see it. However, due to teritorial rights, IP blocking and a general lack of Mexican interest in Australian games it was impossible for me to watch the game. I would have paid a lot of money to watch that game, even on a tiny mobile screen.”

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