Blog Post

MSN Roundup: “Fan Club: Reality Baseball”; MSN UK, MSN Hong Kong

MSN’s new online reality show: MSN and LivePlanetLivePlanet are teaming up to launch “Fan Club: Reality Baseball,” an interactive Internet series that allows viewers to make decisions for a minor league baseball team outside Chicago.
MSN UK takes first step with Hello in content strategy: MSN UK has signed an exclusive deal with Hellomagazine.com to supply the content for the MSN Lifestyle channel as the first step in a strategy to expand the portal’s content.
MSN rolls out credit card for web usersin Hong Kong: MSN has partnered with Liu Chong Hing (LCH) Bank to launch a co-branded credit card, in a bid to strengthen its connection with internet users in Hong Kong.
Microsoft promotes Dobson to VP of international ad sales: Microsoft has appointed Chris Dobson, the former general manager of digital marketing sales and trade marketing at MSN, as its newly created vice-president of international advertising sales. Dobson will take responsibility for developing Microsoft’s international ad sales across all of its markets outside the US, reporting to Joanne Bradford, corporate VP of global sales and marketing.