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Zingy’s New $3 Million Ad Campaign Starts

NYC-based Mobile content distributor Zingy, which has been attempting to claw itself back after some management setbacks, is launching a new ringtone ad campaign..print ads rolled out last week in teen magazines like Cosmo Girl and Seventeen. The $3 million promotion will extend to malls in cities across the country, including Detroit, Atlanta, Dallas and Orlando.
The “dfrnt” campaign aims to highlight Zingy’s unique offerings in an increasingly crowded market…the company grossed almost $200 million in revenue last year, it said.
Related:
Zingy Goes D2C

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