Marketers’ Perspective on Dot Mobi

You know what we feel about dot mobi…”blase” would describe my attitude towards it. AdAge speaks to the marketers and brand companies: “I don’t think it’s strategic in the long term,” said Jean Berberich, head of mobile consumer strategies for Procter & Gamble.
Michael Denning, VP-general manager, digital brand management services at VeriSign, said persuading consumers to switch from dot-com to dot-mobi is a challenging task that most marketers are not interested in pursuing.

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