Bennett, Coleman Picks Up Stake In Digital Cinema Chain Pyramid Saimira

The Economic Times: Media house Bennett Coleman and Company has bought a stake in Chennai-based digital cinema chain Pyramid Saimira Theatre (PSTL). It plans to “consolidate last-mile-delivery platform for films” using new technologies like digital delivery. BCCL is the publishers of The Times of India and The Economic Times. The financial terms are not disclosed. PSTL has filed its draft IPO prospectus with market regulator SEBI. BCCL has a private treaty division which picks up stakes in companies in return for branding and advertising solutions.
Related:
Chennai Cinema Chain Pyramid Saimira Plans Digitisation
Pyramid Saimira To Invest Rs 350 Crore In Digital Theatre Chain; Plans 2000 Screens

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