U.S. public TV broadcaster PBS is restructuring some of its operations and has formed a new position of Chief Content Officer. John Boland is the new CCO…he currently holds the same post at KQED San Francisco, one of PBS’ anchor national programmers. He will join PBS in September, when there will be an internal restructuring with the four departments (direct TV programming, new media, education and promotion) reporting to him.
B&C: It is billed as the first big strategic move by new President/CEO Paula Kerger. But it is more like the first big announcement in a strategic rethinking already underway. PBS has ramped up its video-on-demand offerings under Kerger, and she has made it clear in speeches to the industry that part of her charter is to prepare PBS to be a multiplatform player. More details about the appointment in the release here.
Diane Mermigas writes about the new PBS CEO in her new column: It also is crucial for public broadcasting to establish an interactive loop with consumers to manage free and fee-based content offerings, memberships and sponsorships. The ability to access public broadcasting’s unique branded content will be at the heart of retransmission negotiations between PBS affiliate stations and Comcast Corp. and other cable operators during the next several years.
Also, PBS this year will begin offering select paid downloads of its extensive archived programs, the column says.
Related:
— PBS’ The NewsHour Online Webcast, Concurrent With TV Broadcast
— PBS.org Starts Accepting Contextual Ads From Google; More Coming
— PBS’ Flirtation With Digital Media; New President Against Commercialization
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