(reg req.) A good analysis of the different approaches Disney is taking in online distribution of shows for its SoapNet and Disney Channel networks. In the first case, it is offering soap opera shows through “gated” broadband channel, through an ISP which has paid licensing fee to get it for its subscribers. Since its April launch SoapNetic has been available only to Verizon’s high-speed customers. For Disney network channels ABC and Disney Channel, programs are available to anyone with Internet access, something we’ve documented here in detail.
This two-pronged approach allows a media company to pursue a dual revenue stream, through licensing fees via the gated broadband channels and through advertising via the broader online sites.
SoapNet’s approach is also a strategic move that sends the message to cable operators that Disney is playing ball with the emerging telco competition…Though Disney is experimenting with various online models, many experts believe that gated broadband channels are only short-term plays. AOL, after all, relied on such a members-only approach for several years and revamped that tactic about a year ago to open its content to everyone.
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