Weathernews’ Mobile Weather Reports Targeting Young Demo

Weather-information provider Weathernews has teamed with 80 U.S. broadcasters to create the WNI Network and deliver local content to mobile phones. The company is targeting the 18-34 demo with one- to two-minute snippets of original content, such as ski reports and lifestyle-themed segments…it is available to Sprint Nextel wireless subscribers for $4.99 a month.
The company has offered graphics-based weather content and an SMS service to Sprint and Verizon customers in the U.S. for years but began delivering video downloads only last fall…Weathernews’ U.S. content, featuring an American VJ named Callie Bundy, is produced in Japan.

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