Upfront Update: Ad Execs Say Online Having Little Impact; MTV Could Be Big Winner This Year


Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans: Despite the hype, two-thirds of the 140 ad execs surveyed by the American Advertising Federation said online video had little or no effect on their telvision buying plans. Only 15 percent said spending online decreased their network spend.
Cable Nets Steal the Show√Ę

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