SpecificMedia, an online ad/targeting network, has received $10 milion in its first round of funding…the round was led by Enterprise Partners Venture Capital and includes Shepherd Ventures. The funding in the Irvine, CA-based firm will be used to expand marketing and sales efforts and to further deploy SpecificMedia’s user targeting technologies.
The company, founded in 1999, enables advertisers to target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of media websites such as ABC, NBC, CBS, FOX, ESPN, Major League Baseball, and Sportsline.com, among others.
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