Smoother Shift To Digital Needed

The current move to expand video products to the internet and mobile phones will be a lot more successful when technology enables the shift to be “less clunky”.
“Right now you can hardly navigate a small, finite archive amount of content on a mobile device effectively,” MTV Networks vice-president Ben White told a conference of digital content creators and decision makers Sunday in the Rocky Mountains…”But once you can get to those pieces of content more quickly and efficiently, people will start to say ‘This really works, let me jump to that soccer clip I wanted.'”
Probably a good point, people have a very short tolerance for waiting periods these days (I’ve recently noticed mine is effectively non-existent). Still, that’s not the only problem and content producers who think they don’t need to work on the way their content is produced and offered or the business model have a nasty surprise in store.