Disney Soft-Launches Mobile Phone Service, Online

Disney Mobile, whose sister MVNO MobileESPN has not being doing as well as expected, has soft-launched its MVNO service online. Service plans start at $60 per month for 450 minutes and range as high as $250 per month for 4,500 minutes. All the family plans include two lines of service, and additional lines can be added for another $10 per month. The service requires a two-year contract, credit approval and is limited to nine phones per family account. All lines are subject to an activation fee: $35 for the first line and $25 for each additional line.
This being a family MVNO, it has all kinds of checks built in, from minutes usage to time of day use, to GPS tracking etc.
Disney content is premium, but as a promo, some content will be free till the end of this year. A online promo describing Disney content available is here.
Handset: the silver clamshell DM-P100 from Pantech for $60 with a two-year contract. A red clamshell, the DM-L200 from LG is listed as “coming soon”.
Disney Mobile: Interview, Steve Wadsworth, President, Walt Disney Internet Group
Disney Mobile MVNO: Launching June

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