Canadian TV Series To Debut on Mobile, Prior to Online and TV

Corus-owned Canadian kids net Treehouse TV is to be the first broadcaster there to debut a preschool series on mobile, and then broadband, before broadcast. The new live action preschool series “This is Emily Yeung” will launch on mobile on August 14 with a full streamed episode available through various Canadian wireless carriers. The same episode will also be offered on VoD as of August 21, and will also be available for download on Corus’ new digital video storefront for a one-week promotional period beginning August 28.
It will debut on TV on September 4. Industry watchers say this is aimed squarely at Mom and Dad. It’s not designed to create a landscape of preschoolers glued to their own cellphones, only to get parents to hand over their phones.