Well, so they hope..this story addresses the lack of adoption of 3G services in UK, and how operators are hoping on World Cup, something we have mentioned before here as well. “The image of the industry suffered as a result of ringtone scams. Something has to close the book on the ringtone, and the World Cup will do that,” says Andrew Bud, vice chair of the Mobile Entertainment Forum….that’s a rather naive hope.
And even though no one is really watching videos on the phones (so implies this story), operators hoped people will send in videos through their phone camera. But the trouble is, no one is sending videos via the networks. For months the Sun Online has invited readers to send in their video rants, but is yet to publish one. “We hardly ever get any,” one staff member said, “and when we do, they’re not very good.”
Anyway, long story short, the hopes are now on World Cup….
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