“We found that eBay’s i-mode site is one of the top attractions on i-mode, letting people track the progress of their bids and make new bids on the move – removing the need for people to stay at home in front of their PCs in the vital closing minutes of auctions,” O2 head of content marketing Grahame Riddell said. “In addition, Kelkoo’s shopping comparison site is very popular, letting people find the best prices for goods wherever they are.”
Which makes sense, since both concepts add very specific value to mobility. Also, the sites tend to get their set-up costs back in the first month, according to O2.
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