UK operator O2 has attracted 250,000 i-mode subscribers in the seven months since its launch, which it claims is “the fastest growing i-mode service outside Japan”.
To get the service users have to buy or upgrade to an i-mode phone — and only 75% (187,500) who do so actually make at least one data connection every 30 days. I-mode handsets probably have other features that are attractive to phone buyers, but the big selling point is the i-mode content service.
Despite the success O2’s WAP portal is still a lot bigger than its i-mode portal (in fact, it’s the biggest in the UK), so its not particularly concerned that content owners get a larger share of revenue. However…”When Active and i-mode grow closer numbers, O2 said it would revue its revenue sharing models.” (via the Mobile Weblog)
Related stories:
–Real Football I-mode Tournament Across Europe
–KPN Launches I-mode On WAP
–DoCoMo Blamed For Slow iMode Start
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