UK’s fierce newspaper war is, in one part, predicated on one-upping each other through gimmicks, giveaways etc. Now some of that element is moving online, where the newspaper sites are trying too one up each other, or in this case, going in completely opposite directions:
— The Daily Telegraph website is to put its online content up later in the day in a bid to encourage more of its online readers to buy the printed newspaper. Telegraph Media Group new media director Annelies van den Belt said at the Moscow WAN Congress that later posting could increase newsprint sales, “as long as we give them added value and relevance online and in the paper.” Some more numbers on Telegraph.co.uk: Digital revenue accounts for 5% of the company’s total revenue, similar to its competitors…website had been profitable for the past two years and that 90% of revenues came from advertising. Fantasy football revenues: “300,000 young men each pay
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