Paypal, which recently launched mobile payments and money transfers in U.S. and U.K., has signed up EMI, Twentieth Century Fox Home Entertainment, Oxfam, Stuff and Maxim magazines as its first “Text to Buy” partners in the U.K. The brands will become the first in U.K. to enable shoppers to text and buy through the new service using their mobile phones.
PayPal says it has about 10 million account-holders in the UK.
Related:
— Brits To Spend $3 Billion A Year in Content Downloads
— Paypal’s Mobile Payment Content Partners
— Paypal Launches Mobile Payment and Buying Options
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