MTV Networks Strike $300M Upfront Deal With OMD; Digital 10 Percent Share

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Digital media buying agency OMD and MTV Networks have struck the first upfront deal worth an estimated $300 million and involving some 30 clients. OMD which represents major youth brands such as PepsiCo and McDonald’s, among many others, is connecting with MTVN’s on-air and online properties across the board, in keeping with MTV’s multiplatform mantra these days.
About 10 percent of the dollars would head in the direction of digital platforms.
From the release: Under the terms of the agreement, OMD’s clients will be the first to receive advertising opportunities across MTVN’s portfolio of TV and online properties. The deal also lays the framework for a joint research partnership.

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