Warner Invests in Japanese Mobile Radio Firm; Increasing International Footprint


Warner Music Group is expanding its international footprint through investments and joint ventures, focusing on online and mobile potential: it has now bought a minority stake in a Japanese mobile radio firm FrontMedia and is supplying it music in exchange for the chance to expand the firm’s mobile broadcasting and video services on the country’s three major mobile carriers.
In addition to radio, FrontMedia also developed full-length OTA music downloads on NTT DoCoMo and the first interactive mobile broadcast, using free mobile TV site Qlick.TV.
WMG has been working with FrontMedia since last year, and in May they broadcast a live concert by local pop star Ayaka across Japan’s top three mobile networks — NTT DoCoMo, Vodafone and KDDI.
This news comes shortly after WMG merged the bulk of its Warner Music Korea into a joint venture with SKT. Also last month, it invested in (and formed a joint venture with) South Africa’s Johnnic Communications, to promote South African musicians abroad and boost sales of global artists on the continent.

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