Dentsu, Mitsubishi Animation Alliance To Explore Online/Mobile Too

[by Sahad P V] Dentsu and Mitsubishi Corporation have announced a new business alliance for the production, sale and rights management of Japanese animated works in Japan and globally, in all digital mediums. The tie-up will also see the partners actively cooperating in developing businesses that utilize such new media as the Internet and mobile devices, says a statement. Dentsu brings to the partnership significant capabilities in content and creative production in Japan, while Mitsubishi has built a track record in the export of Japanese animated works, particularly focusing on children’s animation.
Besides, Dentsu’s subsidiary Geneon Entertainment and Mitsubishi subsidiary d-rights will establish a joint investment fund for investing in the production of Japanese animated works. The fund will be capitalized at 2.0 billion yen (about $18 million), with Dentsu contributing 30%, Geneon Entertainment Inc. 20% and d-rights 50% of this amount.
The fund will invest in 15 to 20 works per year. The partners will then collaborate in developing sales and rights management businesses for the works in Japan, North America and other international markets.

Comments have been disabled for this post