Tribune Media Moves Into Mobile Arena

Tribune Media Services (a subsidiary of Tribune) has announced plans to launch a white label mobile content service aimed at newspapers and magazines. “TMS Mobile will provide an end-to-end outsourced service, from content delivery to billing and customer service, and the company’s customers will promote the service in print, online and advertising products. Download and advertising revenues will be shared between TMS and its ICS customers.”
It’s not the first newspaper content provider to go mobile, but it should enable newspapers who don’t want to put in a major investment to offer mobile content. “TMS Mobile ICS gives them the opportunity either to test the mobile waters before making a more comprehensive commitment or supplement their current revenue from mobile carrier deals with revenue from our ‘off-carrier-deck’ solution,” said TMS’s marketing vice president, Stephen Tippie.
The first product to be launched later this month will be Michael Mepham’s Sudoku, with other puzzles and games to be added later this year.

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