FIFA Fever: Indian Digital Media bracing Up For Higher Revenues

Indiantelevision.com: As the FIFA World Cup is round the corner, Indian portals and mobile content companies are bracing up for increased traffic and downloads. According to Internet and Mobile Association of India, the event will see an increase of 8-15 per cent in advertising revenues. Rediff.com India Ltd chief media revenue officer Aravindra Kanwal said, -

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