– A Multiplatform Summer For Cablers: As broadcast settles into post-season cruise control, the cable networks are shifting into high gear with a raft of multiplatform offerings to promote their new summer series…they are investing heavily in digital marketing efforts that include partnering with sites like MySpace on interactive features, deploying blogs, podcasts and text messages and offering advance plays of shows on broadband and VOD.
— Tom Green On ManiaTV Call-In Online Show: “Tom Green Live” will be broadcast and archived on both ManiaTV.com and Green’s website. He is signed up to do 50 one-hour episodes for an undisclosed fee. This month, ManiaTV formally launched MyTV, where viewers can pull videos from ManiaTV’s library and post them along with their homemade videos.
— Maher dives into Amazon’s ‘Fishbowl’: We mentioned the launch last weekend…this LAT story has some more details: “I would not be surprised in five years if Amazon was a network,” projected Maher.
— Interview With Mika Salmi, Founder and CEO, Atom Entertainment: Some good info on its user-gen video site AddictingClips and how it plans to pay users, etc…
— ‘Wildfire’ rides into Webisodes: ABC Family has greenlit a series of Internet-exclusive episodes that will serve as a prequel to its top-rated original series “Wildfire.” Lionsgate and Piller/Segan will produce the Webisodes, which will be available on ABCFamily.com this fall.
— Telenovelas Available Online: The first 20 episodes of Argentine novela Amor en Custodia and Colombian-produced Amor a Mil are now offered in their entirety by Tvext. Disclaimer: One of our sponsors.
This BCB is sponsored by thePlatform.
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