Video Sharing Sites vs Hollywood: Handshakes vs Martinis

Mercury News has a good package of stories on the video sharing site..the first one is a long profile of YouTube, all of which you probably already know about. The second one is more interesting, contrasting how these upstart sites like YouTube, Guba and Grouper, which embrace the Silicon Valley culture, are trying to make inroads into Hollywood and making content deals with the biggies. Silicon Valley is a world of handshakes and business cards. Hollywood is a world of kisses on the cheek and late-night martinis, as the story says, and Guba CEO Tom McInerney, for one, is trying to adapt.
“He has learned to navigate Hollywood’s hierarchical strata, a pecking order that extends from the studio parking lot, where Bentleys occupy spots reserved for actors, directors and executives, to the club scene, in which expensive memberships are frequently required.”