Vodafone Japan (soon to be renamed Softbank Mobile) has reported a fall in consolidated net profit in fiscal 2005 of 69.4% from the previous year to 49.5 billion yen ($440 million) due to a revenue fall and a sales promotion cost increase. It did see 169,200 new customers in the year, a strong increase in the rate of acquisition, but still far behind the “2.3 million for Japanese mobile phone giant NTT DoCoMo and KDDI”.
Softbank is expected to take advantage of Vodafone’s “abundant content” to attract customers — that didn’t really work for Vodafone, so it’s got a few more problems to sort out first. Still…extra content can’t hurt…
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