[by Jemima Kiss] A delegate piped up: Is mobile not an interesting enough space for ‘real’ media companies? There are no ‘real’ media companies here to ask, but maybe I’ll put that to a few of them at the Association of Online Publishers drinks tonight…
The consensus here is that mobile operators are stepping back from creating content and trying to be a media brand in their own right. “A lot of operators went into this space with aspirations of becoming a big media company,” said Lars Becker, COO of Player X. “But they’ve toned this down and looked at where they are making their money, and that means focusing on customer support. They understand it’s very hard to build a media company that appeals to everyone.”
On the other side of the fence, media companies are “red hot” in wanting to move into the mobile space and just have to mobilise their products.
This article originally appeared in MediaGuardian.
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