Italians Jump Ahead In the Mobile-TV Game

The Wall Street Journal has a detailed account of the Italian mobile TV sector, with a suggestion that this could be a good model to follow in other countries because the broadcaster and (two) operators are working together. Of course, it requires that the respective companies be willing to do what the Italian companies did…
“Mediaset, controlled by former Italian Prime Minister Silvio Berlusconi, owns the frequencies over which Italy’s DVB-H signals are transmitted. The company leases a portion of the network to Telecom Italia and Vodafone. More importantly, Mediaset provides a broad menu of cellphone-formatted video channels that the mobile operators can offer their customers. Operators have the option of finding their own content as well…The model enables both sides to retain their most important assets: The operators still have their relationship with their cellphone customers; the broadcaster still is the main source for content and keeps its relationship with its advertisers.”
Mediaset spent รข

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